Campaign Management
Several kinds of campaigns can be run and managed directly with the CRM-based lead management system, and you can also track
the effectiveness and success of each campaign. Additionally, you can create several recruiting campaigns for different segments
of students and prospects. The system enables you to run and manage all types of campaigns, such as email marketing, SMS/MMS
marketing, conventional marketing, Adwords, etc.
There can be multiple stages in every campaign. For instance, the first interaction could be via SMS, the next could be via email,
and further interaction may be telephonic, and so on. Moreover, the campaign data is segmented into various categories such as students,
prospects, etc., and different promotional content such as newsletters, emailers, etc. can be sent accordingly.
Due to its integration with CRM, the campaign activities can be tracked in real-time. Even the smallest details of every prospect,
such as clicked links, opened messages or emails, etc., can be known. Prospect preferences and behavior can provide you with actionable
insights. The powerful analytic tools and the real-time data from dashboards allow you to identify the areas of intervention and keep track
of the numbers and stages of the prospects. Alternatively, you can measure the effectiveness of the recruiting campaigns and even evaluate the
return on investment.
